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We care a lot about what we do. And we really cared about those sweaters. That’s where our founder, Jonathan Propper and his mother, Lenore Propper Schwartz, come in. When Lenore started the Conshohocken Cotton Co., she made apparel using patented cotton yarn. But there weren’t any commercial detergents gentle enough for her fabrics. So they had a breakthrough. Who better to come up with a laundry detergent that’s gentle on fabrics than the people who make the fabric? Jonathan and Lenore took matters into their own hands and created a biodegradable, low-sudsing, detergent that would treat their natural fibers right, and keep fabrics looking better, longer. So they removed the enzymes to keep the fabrics vibrant and soft. The result? An innovative formula with a split personality: tough on dirt, but gentle on your favorite clothing. They named it Cot’n Wash, and Consumer Reports named it #1 in overall cleaning quality among hand-laundry detergents.